Clever design combined with a clear and simple tag line makes a brand easy to remember. Building your brand is essential to bringing customers back to your business time and time again. Tag lines, when they are short and clear, are there to get people to remember a certain brand. If you have a strong logo and identity, that is often enough to bring customers to your door – because of the recognizable brand.
With billboard advertising there is a very short amount of time to capture the attention of your audience; and there are certain principles that help in attracting and keeping that attention for as long as it takes for your billboard design to deliver it’s message. Some of these principles of design are not utilized by many advertising companies – this creates a campaign that will not serve it’s purpose. Even subtle errors in design can make all of the difference to whether or not your ad campaign will attract the consumers you are marketing to. If the design of the ad distracts away from the content then you lose your audience and the billboard campaign collapses. The designers that work for you in the design centre at BCbillboards understand all aspects of clear and effective billboard design, and will create an ad campaign with a clearly communicated message – a simple, clean, readable design that shows exactly what you have to offer in a balanced layout for all to see.
When you want to capture attention and build your brand, there is no better option for reaching a high number of consumers within a short period of time – for a cost much less than other forms of advertising. Contact BCbillboards.ca to start building your brand and create an effective ad campaign.