Is a Billboard a great marketing tool or a big waste of money?
It can be both really, depending on your design. Next time you drive past some billboards, notice the features that grab your attention and see which advertisers you remember. Now how do you reach them? Just for fun do a Google search of the names that you recall. If you find one of them easily and quickly, then go to their website. Is their website easy to navigate and is it easy to contact them? If you were able to get this far that company is doing all the right things; effectivebillboarddesign, brand awareness and easy to remember website optimization.
From here of course you also need a great website.
Do they get the message? A simple image that speaks a thousand words can get the message across instantly whereas a poorly thought out ad can be a huge waste of money. I loved the image of the kid in the bleach commercial holding an ice cream bar and leaving it melting on the shoulder of the man seated in front of him at the ball game. He realizes it is melted and just leaves it there…on the guys white shirt.
Very effective with little dialogue. The right message in the right place generates sales.