Where can you have close to 100,000 people see your ad for less than $25/day?
If you guessed Kelowna B.C. you are correct. When taking into account traffic numbers, Billboard rates in the Central Okanagan are some of the lowest in the country. Compare these traffic counts and rates:
Hwy 97 – West Kelowna near Boucherie Rd. August daily impressions 100,000
Billboard cost – $725/month or less than $25.00/day
Spadina Ave. – Toronto August daily impressions 48,000
Billboard cost – $16,000/month or more than $530.00/day
Toronto is over 20 times the cost for about 1 /2 the exposure. If you are selling Rolex you may want to be in Toronto… but if you are Tim Horton’s the market consumer is the same . There is approx 1.6 of them per car. Imagine you are a family restaurant in Kelowna wanting to use outdoor advertising. After your initial print, production and design charges (less than $1500) your monthly cost is a fraction of the cost of other cities to reach a greater number of people.
Book your space early and negotiate a renewal option. This will guarantee you a fixed rate and the well located space that you want. It costs you nothing to be on the waiting list for the best billboard space.
By Jim Wannop