I was visiting my nephew recently and commented on his beautiful Hi-Def TV. Two things caught my interest…every time a commercial came on, he switched to another channel remarking that he doesn’t miss any of the second show because the TV package will buffer another channel for up to a full hour. That means that it is recording a 2nd channel of your choice and therefore allows you to go back and see what was showing 20, 30 or a full 60 minutes ago. My nephew doesn’t watch advertising…EVER. The other thing I noticed is that the number on the channel we were watching was something like 921. I said, “Do you get 900 channels?”. “Yup something like that and I watch way too much TV. It’s less than a hundred bucks a month though.”
Another cousin of mine doesn’t even pay for satellite TV as he bought a Hi-Def system in the US and just plugged it in.
Oh and by the way, my nephew estimates that his yellow pages books are used maybe twice a year. All else is found online. He recently renovated an entire basement suite: plumbing, wiring, drywall, everything he did himself…having never done it before. He simply researched each subject online, read about it and then did it. My nephew is 27 years old with a wife and daughter – a typical family in the new and changing world of massive technological shift. Get with the future and forget about advertising in traditional media.
To their credit the Yellow Page industry is going virtual and does have online search engines for finding phone numbers, pizza, etc. I wonder how much paper goes into making phone books even for one small City – I estimate a small forest. By the way, don’t buy stocks in pulp and paper companies.
In a typical week, Canadians spend about 35% of their time away from home, according to the Toronto-based Out-of-Home Marketing Association of Canada (OMAC). People may be involved in activities such as shopping, attending fitness clubs, or driving to and from school or work.
Optimizing and driving traffic to your website is probably the single most important thing that you can do at this time. Having a Billboard is one of the best and cheapest ways to do this. Billboard Advertising has one of the lowest costs per thousand in all media. Look at these numbers:
In Kelowna B.C. you can have over 100,000 people view your billboard each day for less than $25. A one year contract would bring you over 30 million viewers.
by Jim Wannop